Boligmappa
2023–present · Head of design
Leading UX and design direction for products a large share of homeowners in Norway rely on. Building a stronger design practice while improving core journeys in the product.
Designer · Product · Brand · Marketing
I like working where product, brand, and business meet.
My work is about turning early ideas into products, brands, and launches people can understand, buy, and trust — from messy direction to sharp execution and something real in market. Small teams and new categories are usually where I do my best work.
In a nutshell
- End-to-end ownership. From discovery, direction, and product thinking to craft, launch, and iteration — with a bias for getting things live without losing quality.
- Design × business. I care about both how things look and how they perform: conversion, clarity, retention, and brand trust.
- Founder mindset. Co-founded three companies; used to ambiguity, small teams, and wearing more than one hat.
Recently
MICROMILSPEC
2019–2024 · Creative director
Built brand, digital, and physical design from zero with my co-founder. We scaled sales to about 40 MNOK in three years—from bespoke pieces for Erling Haaland to 30+ military units. I touched design, production setup, hiring, logistics, and day-to-day operations.
Highlights
- Co-founding MICROMILSPEC with Henrik Rye—entering hardware, manufacturing, and CAD without a prior background, and learning the category and tools deeply enough to ship real products.
- Uber.com redesign with Ueno (Haraldur Thorleifsson & Ben Mingo).
- Finn.no rebrand with Monna Nordhagen, Miriam Skovholt aMortensen, Ludvig Bruneau Rossow.
- Design leadership on major TV 2 and Nettavisen digital relaunches.
- A month in SF redesigning Lever (recruiting software at scale).
- Press coverage in Dagens Næringsliv (D2) with MICROMILSPEC.
Selected companies
Alongside founder-led work, I’ve worked with established companies and brands across product, brand, UX, and digital.
Employments
| Boligmappa AS | 2023 - present | Head of design |
| Micromilspec AS | 2019 - 2024 | Creative director |
| Sidekick AS | 2014 - 2023 | Design director and co-founder |
| Brevio AS | 2017 - 2019 | Design director |
| Off Market AS | 2017 - 2018 | Head of product and co-founder |
| Int | 2014 | Senior designer |
| Jimmy Royal | 2012 - 2014 | Designer |
| Soulpolice | 2012 | Jr. designer |